| A | B |
|---|
| Bandwagon | Using the argument that because everyone is doing it, you should too. |
| Testimonial | Using the testimony or statement of someone to persuade you to think or act as he or she does. |
| Expert Opinion | Using quotes and statements from a person considered to be an expert on the topic |
| Statistics | Using research to support the writer's view. |
| Call to Action | Encouraging the reader to do something about the issue being addressed. |
| Emotional Appeal | Using details to create an emotional response from the reader. |
| Rhetorical Question | Using a question to get the reader's attention and focus the purpose. |
| Repetition | Repeating a word or phrase throughout the writing. |
| Prediction | Predicting the outcome of the situation. |
| Cause and Effect | Stating the effect that something may have. |
| Snob Appeal | Suggesting that by using this product you can be superior to others - more powerful, wealthy, beautiful. |
| Stereotyping | Referring to members of a group as if they were all the same. |
| Name-calling | Attacking people who disagree with them by giving those people negative labels without giving reasons and logical evidence for against an issue. |
