| A | B |
|---|
| MARKETING | THE PROCESS OF DEVELOPING, PROMOTING, PRICING, SELLING, AND DISTRIBUTING PRODUCTS TO SATISFY CUTOMER'S WANTS AND NEEDS |
| WANTS | NOT A NECESSITY, A DESIRE |
| NEEDS | A NECESSITY FOR LIVING LIKE CLOTHING, FOOD, AND SHELTER |
| TARGET MARKET | GROUP OF CONSUMERS A BUSINESS DESIRES TO HAVE AS CUSTOMERS |
| CONSUMER | PERSON WHO USES THE PRODUCT |
| CUSTOMER | PERSON WHO PURCHASES THE PRODUCT |
| GOODS | TANGIBLE ITEMS THAT SATISFY CUSTOMER'S NEEDS AND WANTS |
| SERVICES | INTANGIBLE ITEMS THAT SATISFY A CUSTOMER'S NEEDS AND WANTS |
| GOODS | TV, CAR, CLOTHING |
| SERVICES | ADMISSION TO AN AMUSEMENT PARK, GETTING A HAIRCUT, SEEING A MOVIE |
| MARKETING CONCEPT | BUSINESS APPROACH THAT DIRECTS ALL MARKETING EFFORTS TOWARDS SATISFYING CUSTOMER'S NEEDS AND WANTS |
| BENEFITS OF MARKETING | NEW AND IMPROVED PRODUCTS AND LOWER PRICES |
| SWOT | THE ACRONYM FOR STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS |
| INTERNAL STRENGTHS AND WEAKNESSES | RESULT FROM INSIDE THE BUSINESS |
| EXTERNAL OPPORTUNITIES AND THREATS | COME FROM OUTSIDE THE BUSINESS |
