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Marketing Ch 8/10 Review

AB
communicationprocess of exchanging info, ideas, and feelings
effective communicationsending, receiving, and understanding message
body languagenonverbal, gestures, movements, and mannerisms that communicate your thoughts
channelsavenues by way message is delivered, sound, sight and written word
sound and sight channelsdelivered in face to face communication
sound channeltelephone conversation
written channelmessages delivered via email, letters, memos and reports
feedbackreceivers response to message
blocksinterfere with understanding the message being communicated
three primary blocksdistractions, emotional, and planning a response (mentally preparing response while other person is still talking)
settingwhere communication takes place
listening versus hearinghearing is physical process of sound traveling into ear, listening is mental process that requires brain to process info gathered
distractions (blocks)blocks including noises, environmental factors, interruptions by other people, competing thoughts
emotional blocksbiases against the opinions expressed by sender that prevent you from understanding
planning a response blockswhere person cannot concentrate on message and his response at the same time
readingprocess of trying to understand a message visually
how do you improve your reading skills?focuse, form pictures, improve vocabulary
jargontechnical or specialized vocab used by a profession
body language-eyeswhen happy, pupils enlarge
body language-postureleaning slightly forward and nodding means you are paying attention
traitscharacteristics or behavior
tactshowing respect in handling a situation and the people involved, by use of words and body language
initiativedoing what needs to be done without being asked, ie. cleaning your room
responsibilitybeing accountable for your actions and doing your duty
enthusiasmintense interest and eagerness to do job
attitudemental outlook you have toward people and situations, seeing their point of view
self controlslow to anger and refraining from saying the wrong thing
orderlinessdon't speak out in meeting, wait until appropriate time to speak
self awarenessknowing yourself, recognizing your strengths and weaknesses, being willing to change
flexibilityadapting the change easily
self esteemyour perceived worth or value
"thumper's rule"treat others with the respect and kindness that you would like to be treated with yourself
empathylistening and understanding a person's situation or frame of mind, even when you don't agree
assertivenessstanding up for your rights, beliefs and ideas, without being pushy or aggressive
time managementbudgeting your time to reach deadlines and appointments, weighing the importance of each task
goal settingcreating a plan for your career (life), includes short term, medium term, long term goals
interpersonal skills in marketinghandling customers questions and problems, understanding managment role, knowing procedures to handle complaints, etc.
teama group of peole who work together to achieve a goal
traininglearning different tasks expected at a job
team planningworking as a group to set a plan
team goalsgoals set and agreed upon by a group of workers
consensusdecison that each group member agrees to
agreementspecific commitment that each group member makes with a group
shared leadershipallows all team members to perform some management functions
a valuable team playerkeeps communication open, is positive, does what is expected, respects others, resolve conflicts, makes team goals his personal goals too


Business Education
Fort Mill Academy

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