| A | B |
|---|
| promotion | any form of communication a business uses to inform, persuade, or remind people about its products |
| promotional mix | combination of different types of promotion |
| product promotion | business explains major features of products and convinces customer to buy from them |
| institutional promotion | used by business to create favorable image for itself |
| personal selling | requires individuals to make contact with potential buyers, most expensive form |
| advertising | any paid form of non-personal presentation and promotion of ideas, goods or services by a sponsor |
| sales promotion | all marketing activities excluding personal selling, advertising, and public relations |
| public relations | any activity designed to create a favorable image toward a business, its products |
| publicity | positive or neg. information about product or company on tv or newspaper,free |
| image | the way a business is defined in people's minds |
| push policy | where company offers store a deal to display their new product, give good incentives |
| pull policy | where consumers' demand can pull or encourage retailer to carry product, ask manager to stock |
| sales promotion | short term incentive offered to encourage buying a good or service |
| slotting allowance | cash premium paid by manufacturer to retail chain for costs involved in stocking new product |
| sales incentive | awards given to managers and employees who successfully meet or exceed a sales quota |
| premiums | low cost items given to consumers at a discount or for free |
| coupons | certificates entitling customer to cash discount on purchase of product |
| factory packs | free gifts inside package, Cracker Jacks |
| traffic builders | low cost premiums like keychains given away free to consumers, keep name in mind |
| sponsorship | promotion of a company in association with another, Panthers and Bank of America |
| title sponsor | sponsor pays to have its name incorporated into name of sponsored property, Levine Museum |
| incentives | higher priced products earned and given through contests sweepstakes and rebates |
| contests | games or activities that require participant to demonstrate a skill |
| product sample | a free trial size of a product sent through the mail, for example |
| promotional tie-in | where two different companies combine forces, McDonalds selling AVATAR movie items |
| product placement | where company develops product recognition by featuring it in special events, tv or movies, actor drinks Coke in movie |
| visual merchandising | coordination of all physical elements in a place of business projecting right image to customers |
| displays | visual/artistic presentation of products to target customers |
| loyalty marketing program | frequent buyer program |
| customer advisory board | panel of customers who make suggestions about products |
| consumer affairs specialists | design programs to reflect customer nees for info such as product safety and nutrition |
| community relations | activities that a business uses to maintain respect of community |
| news release | prewritten story about a company that is sent to various media |
| press release | folder containing articles, new releases, etc about company product or person |
| press conference | meeting where business invites news media to hear announcement about newsworthy event/product |
