| A | B |
| negative punishment | take away from environment to decrease behavior |
| positive reinforcement | add to environment to increase behavior |
| contrapreparedness | conditioned behavior in opposition to instinctive behavior |
| conditioned stimulus | neutral until paired with UCS |
| shaping | rewarding successive approximations |
| habituation | not noticing you have on your necklace |
| conditioned response | the result of the CS |
| insight | demonstrated by Khöler's chimps |
| sensitization | putting on a jacket when it is cold |
| stimulus generalization | Baby Albert feared white rats, rabbits, and Santa |
| variable interval | checking your e-mail |
| fixed interval | Miss Zegas gets paid every two weeks |
| secondary reinforcer | money |
| systematic desensitization | method that gradually helps people overcome phobia |
| Garcia Effect | taste aversion |
| generative learning | making connections between familiar and unfamiliar |
| unconditioned stimulus | results in an unlearned response |
| primary reinforcer | food |
| flooding | patient brought into direct contact with phobia |
| positive punishment | add to environment to decrease behavior |
| observational learning | social learning theory |
| preparedness | conditioned behavior works well with instinctive behavior |
| fixed ratio | being paid for every shoe you stitch |
| variable ratio | a real estate agent who works on commossion |
| negative reinforcement | take away from environment to increase behavior |