| A | B |
|---|
| The design and use of protective wrapping for a product. This is also used to capture a consumer’s attention as well as protect against pilferage. | packaging |
| The entire process of getting products from the manufacturer to the final consumer through transportation and warehousing or storing the products. | distribution |
| The handling and recording of all money and credit transactions. It also involves raising capital for companies to use in their business. | finance |
| Matching customers wants and needs with products that are available for sale. Involves helping a customer come to a decision. | selling |
| Selecting the products or services to be sold and negotiating the terms of sale with manufacturers and vendors. Watches out for trends that may influence consumers buying patterns and prepares for those situations. | buying |
| Helps to answer the questions about "what" to sell and "whom" to sell to by gathering statistics, data, and opinions, and by watching and analyzing consumer habits and trends. | market research |
| Determine the amounts it will cost customers to purchase certain goods and services by creating a profit for the company while placing a value on the product or service. | pricing |
| Advertising, publicity, and campaigns designed to increase consumer awareness and demand for products and services. | promotion |
| Maintenance, repair, replacement, and warranty of a product or service after it has been sold. Maintaining a good reputation with customers. | servicing |
