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Marketing Vocab Chapter 8

AB
communicationprocess of exchanging messages between a sender & a receiver
channels/mediathe avenues through which messages are delivered
feedbacka receiver's response to a message
barriersobstacles that interfere with the understanding of a message
settingthe circumstances under which communication takes place
distractionsthings that compete with the message for the listener's attention
emotional barriersbiases against the senders opinions that prevent a listener from understanding
jargonspecialized vocabulary used by members of a particular group
persuadeprocess used to convince someone to change a perception in order to get them to do what you want
enumerationlisting terms in order
generalizationa statement that is accepted as true by most people


Learning Strategies IV Teacher, The Drexel Program
Monsignor Bonner/Archbishop Prendergast High School
Drexel Hill, PA

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