| A | B |
|---|
| Product | What you want to sell to a customer |
| Price | How much you will charge for your service or product |
| Promotion | How customers will learn about your product. This could include traditional advertising, social media, internet ads, etc. |
| Place (Distribution) | How will your customers be able to purchase your product? Where will they get it? |
| Survey | A process for gathering information about your client. |
| Focus Group | Bringing in a group of people and asking them questions about your product or service. Sometimes involves having them test your product or service. |
| Naturalistic Observation | Watching how your customers or consumers use the product or service in "the real world." Could involve watching customers at a store, watching how they use a new computer, etc. |
| Place Utility | Customer value added by making a product available at a convenient location |
| Possession Utility | Customer value created when someone takes ownership of a product |
| Time Utility | Customer value added by making a product available at a convenient time |
| Form Utility | Customer value created by converting raw materials and other inputs into finished goods and services |
