| A | B |
|---|
| buildup method | a way to estimate sales based on an estimate of individual behavior which then is extended to the entire market |
| screening | the process of identifying potential market opportunities to pursue |
| portfolio of markets | a collection of different products in different market locations |
| sample | a smaller number of people who have the same profile as the larger population |
| marketing research | the systematic process of gathering information to help in making marketing decisions |
| profile | a picture of the market |
| environmental scanning | the process of collecting information from various sources such as journals, news programs, the Internet, and industry trade magazines |
| market share | the percentage of industry sales a company is able to capture from competitors |
| demographics | characteristics of the population including age, gender, race, income, and education |
| survey | a quantitative research method that asks respondents a number of questions |
