| A | B |
|---|
| corporate social responsibility | business's concern for society's welfare |
| sustainability | the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time |
| pyramid of corporate social responsibility | a model that suggests corporate social responsibility is composed of 1. economic 2. legal 3. ethical 4. philanthropic responsibilities and that the firm's economic performance supports the entire structure |
| ethics | the moral principals or values that generally govern the conduct of an individual or a group |
| morals | the rules people develop as a result of cultural values and norms |
| code of ethics | a guideline to help marketing managers and other employees make better decisions |
| target market | a defined group most likely to buy a firm's product |
| norms | Guidelines on how to handle a certain ethical decision |
| Rules | These come in the form of customs, laws, professional standards, and common sense |
| Moral idealism | Personal Moral philosophy of: If any bad occurs, then the action is unethical |
| Utilitarianism | Personal Moral philosophy of: balance good versus evil |
| Puffery | exaggerated claims about a product. "King of all Beers" Acceptable in marketing whereas deceptive advertising is not |
