| A | B |
|---|
| Typography | reproduction of letters on a page |
| Times | first designed for the Times of London newspaper in 1932 |
| Courier New | designed as a typewriter face for IBM to emulate typewriter output for reports, tabular work, and technical documentation |
| Comic Sans MS | originally developed for comic books |
| Century Schoolbook | originally developed by Century magazine; later adapted and widely used in elementary textbooks and reading primers |
| Tahoma | used for small sized text in dialog boxes and menus; can be rotated and scaled |
| Trebuchet MS | designed for easy screen readability |
| Georgia | developed to address the challenges of on-screen display |
| Century Gothic | originally developed to ensure satisfactory output from modern digital systems |
| Typeface | a specific style applied to a font |
| Font | a specific size, weight, and style applied to a character (letter, number, symbol) |
| Font style | the slant and weight of a character, such as bold or italic |
| Font Family | a group of similarly formatted characters |
| Serifs | letters that have attributes on the tips that add weight and dimension |
| Sans Serifs | letters do not have attributes (serifs) on the tips |
| Ornamental/Decorative | designed strictly to catch the eye; should be used sparingly |
| Script | typefaces that appear to have been written by hand, with a calligraphy pen, or a brush; should never be used to key in all caps |
| Concord | a calm and harmonious layout |
| Conflict | using two different type faces that are similar, but not different enough to stand apart from each other |
| Contrast | effects on type face, size, and/or weight used to: Direct reading patterns, Organize information, Emphasize important information |
| Type Effects | monospace, proportional, leading, kerning, tracking, and typographical punctuation |
| Oversized curly quotes | can add interest to pull quotes in a design |
| En dashes | for showing the duration or range of an event |
| Em dashes | for use in place of double hyphens |
| Hyphens | used to separate numbers and/or letters |
