| A | B |
|---|
| Culture | integrated system of learned behavior patterns characteristic of members of any society |
| Acculturation | process of adjusting and adapting to specific culture other than one's own |
| High-Context Culture | behavioral and environmental nuances are important means of conveying info |
| Low-Context Culture | most info is conveyed explicitly rather than through behavioral/environmental nuances |
| Change Agent | institution or person who facilitates change in firm or host country |
| Backtranslation | retranslation of text to orig. lang. by diff. pers. from one who made first translation |
| Economic Infrastructure | transporation, energy, communication systems in country |
| Social Infrastructure | housing, health, educational, other social systems in country |
| Financial Infrastructure | facilitating financial agencies in country (banks) |
| Marketing Infrastructure | facilitating marketing agencies in country (market research firms, channel members) |
| Cultural Convergence | increasing similarity among cultures accelerated by technological advances |
| Social Stratification | division of particular population into classes |
| Reference Group | family, co-workers, professional and trade associations providing values and attitudes that influence and shape behavior |
| Values | shared beliefs or group norms internationalized by individuals |
| Attitudes | Evaluation of alternatives based on values |
| Experiential Knowledge | Acquisition of cultural competence through personal involvement |
| Area Briefings | trainig programs that provide factual prep prior to overseas assignment |
| Sensitivity Training | human relations training focusing on pers and interpers interactions; enhance expat flexibility in situations different from at home |
