| A | B |
|---|
| Product Mix | all the products a company makes or carries |
| Product planning | making decisions about the production and sale of products |
| Product line | group of closely related products sold/manufactured by a business |
| Product item | specific brand, model, or size of a product in a product line |
| Product width | Number of different product lines |
| Product depth | number of different product itmes within each line |
| Line extension | a different product that appeals to a different consumer from an existing product line |
| Product modification | An alteration in a company's existing product |
| Product life cycle | Stages a product goes thru during its life |
| Product positioning | efforts a business makes to identify, place, and sell its products |
| planogram | computer developed diagrams showing retailers how to display products |
| brand | name, term, design or symbol that identifies a product or service |
| brand name | Part of a brand that is a word or group of words that can be spoken |
| brand mark | part of a brand that is a symbol or design |
| trade name | corporate brand |
| trandemark | legally protected brand name or brand mark |
| trade character | brand mark given human form |
