| A | B |
|---|
| alignment | alignment and relationship of elements in a pattern or grid |
| symmetrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
| asymmetrical | off-center alignment created with an odd or mismatched number of elements |
| radial | elements radiate from or swirl around in a circular or spiral path. |
| contrast | the use of big and small elements, black and white text, squares, and circles |
| proximity/unity | grouping of elements to demonstrate their relationship to each other |
| repetition/consistency | repetition of some aspect of the design throughout the entire layout |
| white space | negative or blank space |
| Rule of Thirds | visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
| lines | used to organize information, simulate movement, lead the eyes, enhance a design |
| shapes | used to enhance a publication and convey meaning |
| mass | used to define size, space, and create an impact |
| texture | used to convey a sense of feel |
| color | used to evoke emotion and action; adds or detracts attention |
| value | a subset of color; lightness or darkness of an object, regardless of color |
