| A | B |
| consumer | a person who buys goods and services |
| consumer movement | the fight against unfair businesses practices by consumers joining together to demand fair treatment from businesses |
| grade | an indication of the quality or size of a product |
| fraud | when false information is given to a customer in am effort to make a sale |
| label | a written statement attached to a product giving useful information about its nature or contents |
| implied warranties | guarantees imposed by law that are not stated orally or in writing and which require certain standards to be met |
| trade associations | organizations of businesses engaged in the same type of business |
| express warranties | guarantees made orally or in writing that promises a specific quality of performance |
| guarantee | a promise by the manufacturer or dealer, usually in writing, that a product is of a certain quality |