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Consumer Buying Decisions

AB
brand namea name given to a product or service to distinguish it from other similar products or services
clearance salesa sale in which a price reduction is used to sell items that a store no longer wishes to carry in stock
comparison shoppingcomparing the price, quality, and services on one product with those of another
Consumer Price Indexshows changes in the average prices of goods and services bought by consumers over a period of time
convenience storesa small store that emphasizes the sale of food items, an accessible location, and long operating hours
discount storeslarge stores that sell large quantities of goods and low prices
factory outlet storesstores selling products at low prices that sometimes have minor flaws
full-service storesstores that offer a wide variety of goods and emphasize customer service
impulse buyingbuying too rapidly without much thought
price indexseries of figures showing how prices have changed over a period of years
promotional salesa sale in which items are sold below their regular prices to publicize the opening of a new store or location and to build acceptance for new products
specialty storesstores that carry a wide variety of products in a narrow line
supermarketa large, full-service food store with a wide variety of national, store, and generic brands at moderate prices
unit pricethe price per unit of measure of a product
warehouse marketa no-frills food outlet emphasizing the sale of large quantities of items at reasonable prices


Business Support Systems/Keyboarding teacher
Van Jr. High
Van, TX

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