| A | B |
|---|
| Experimental Condition | The subjects who receieve the treatment |
| Synapse | Tiny gap between the end bulbs and dendrites |
| Medulla | Controls heart beat and breathing |
| Glial Cells | Cells in the nervous system that support, nourish and protect neurons |
| Parietal Lobes | Interprets sensory signals and integrates information |
| Occipital Lobes | Processes visual information |
| Attitude | Relatively stable set of beliefs and feelings that guide how we behave |
| Ingroup | People with whom one shares a common identity |
| Retrieval | The process of getting info out of memory storage |
| Sensory Memory | The immediate, initial recording of sensory info in the memory system |
| Spacing Effect | We retain information better when our rehearsal is spaced over time |
| Ionic Memory | A momentary sensory memory of visual stimuili |
| Implicit Memory | Learning how to do things, skills and retention can happen without any recollection of learning |
| Explicit Memory | Conscious memory. Memory of facts and information |
| Zygote | A fertilized egg |
| Embryo | Between 2 and 8 weeks |
| Discrimination | The ability to discriminate between a conditioned stimulus and other stimulus |
| Primary Reinforcer | Direct reinforcement for the behavior |
| Cognitive Map | Mental representation of the environment |
| Overjustification | Rewarding behavior already enjoyed may cause the behavior to lose its intrinsic interest |
