| A | B |
| pun | words that have more than one meaning |
| name-calling | link a negative label to a person or idea |
| pun | "a play on words" |
| name-calling | "two-faced liar" |
| hyperbole | an exaggeration |
| onomatopoeia | words that sound like the objects or action they refer to |
| alliteration | repetition of words with the same beginning sound |
| propaganda | deliberate spreading of false information, rumors, etc. |
| snob appeal | using an elitist approach to sell a product |
| snob appeal | "only for the few, the best" |
| literal | to mean exactly what you say |
| imagery | helps you smell, taste, hear, and feel what a writer is describing |
| metaphor | comparison by stating that one thing is another not using like or as |
| loaded words | use of words that make you feel strong emotions about something |
| plain folks | device to help you feel like a person is "just like us" |
| proverb | a story or phrase with a moral or a lesson |
| simile | comparison using like or as |
| independent clause | a group of words that contains a subject and verb and expresses a complete thought |
| caption | explanation for a picture or illustration in a magazine, newspaper, etc. |
| figurative | not meaning what you say |