| A | B |
|---|
| s'adresser à / viser | to target |
| attirer | to attract |
| augmenter | to increase |
| battre la concurrence | to beat the competition |
| choquer | to shock |
| chuter | to fall |
| créer | to create |
| diffuser | to broadcast |
| exercer une influence sur | to have an influence on |
| faire appel à | to appeal to |
| faire connaître un produit | to make a product known |
| faire de la publicité | to advertise |
| faire allusion à | to allude to / to make reference to |
| faire scandale | to cause a scandal |
| garder | to keep |
| informer | to inform |
| se laisser manipuler par | to let oneself be influenced by |
| lancer sur le marché | to launch onto the market |
| lancer une campagne publicitaire | to launch an advertising campaign |
| laver le cerveau | to brainwash |
| mettre en valeur / en avant | to stress / emphasise |
| prendre des risques | to take risks |
| promouvoir | to promote |
| sensibiliser qn à qqch | to make sb aware of sthg |
| se servir de | to use |
| servir à | to serve to |
| séduire | to seduce / tempt |
| pousser | to push |
| interdire / supprimer | to ban |
| tourner une publicité | to make an advert |
| vanter (les atouts d'un produit) | to extol / to praise |
