| A | B |
|---|
| Managerial Commitment | Desire and drive on part of mgmt to act on idea and support it in long run |
| Cost Leadership Strategy | pricing tactic where co. offers identical product/svc @ lower cost than competition |
| Differentiation Strategy | takes advantage of co’s real or perceived uniqueness on elements such as design or after-sales svc |
| Focus Strategy | deliberate concentration on single industry segment |
| Secondary Research | collection and analysis of data originally collected to serve another purpose rather than the specific objectives of the firm |
| Primary Research | collection and analysis of data for specific research purpose through interviews, focus groups, surveys, observation, or experimentation |
| Qualitative Information | data that have been analyzed to provide a better understanding, description, or prediction of given situations, behavioral patterns, or underlying dimensions |
| Quantitative Information | data amassed in numerical order to search for statistical significance or trends |
| Personal Interviews | face-to-face research method; objective: obtain in-depth info from knowledgeable individual |
| Focus Group Research | representatives of proposed target audience contribute to market research by participating in an unstructured discussion |
| Observation Research | subject’s activity and behavior are watched |
| Survey Research | involves the use of questionnaires delivered in person, by mail, telephone, or online to obtain statistically valid, quantifiable research info |
| Experimentation | capable of determining effects of variable on situation |
| Information System | Can provide decision-maker w/basic data for most ongoing decisions |
| Export Complaint Systems | allow customers to contact original supplier of product in order to inquire about products, make suggestions, or present complaints |
| Environmental Scanning | obtaining ongoing data about a country |
| Delphi Studies | uses a group of participants w/expertise in area of concern to predict and rank major future developments |
| Scenario Analysis | ID of crucial variables and analysis of effects of their variations on business conditions |
