| A | B |
|---|
| What does the term “sponsor” now refer to? | Any advertiser whose message appears within a program |
| Broadcasted commercials cannot effectively compete with: | The classified section in your local newspaper. |
| What do the top advertisers spend most of their commercial budget on? | Network TV |
| In a barter deal: | The station trades advertising times for programs. |
| Which type of announcements may serve as fillers for unsold commercial openings? | PSAs and Promos |
| A product conflict would occur when a commercial for a car dealership is in front or behind _________ commercial. | Another car |
| According to an advertising study in 1991, which network station type of program allowed more commercial time per hour? | Syndicated programs |
| Section 317 of the Communications Act requires: | Recognizable differences between radio/TV commercials and programs. |
| The term “scatter buying” means that advertisers: | Spread their sports over a number of different programs. |
