| A | B |
| Form Utility | Conversion of raw material into useful products. |
| Boomerang | Method of handling objections~Answer the objection with a solution to the objection. |
| Entrepreneur | Earn money by providing a product or service. |
| Suggest a Medium Price Range for the product or service. | Then move up or down on product or service suggested to the customer. |
| Business to Business | Selling between a manufacturer and a re-seller. |
| Marketing function of selling | Ask questions to determine the cusomer needs. |
| Involce customer in a product demonstation | Allow the customer to hold the product and put it to use. |
| Possession Utility | Exchanging a product for monetary value. |
| Merchandise Approach | Customer is looking a the product~Salesperson shoudl talk about the product. |
| Economic Service | Business provides the service of spectator entertainment. |
| Relationship Marketing | Sending a customer a follow-up survey. |
| Marketing | The process of developing, promoting, pricing and distributing products in order to satisfy customers' needs and wants. |
| Marketing function of finance | Obtaining the money to begin a business venture. |
| Marketin mix of product | Packing of the product. |
| Direct Competition | Businesses sell the same type of product of or service. |