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Marketing Vocab Ch 14

AB
Layman's Termword's the average customer can understand
Objectionsconcerns, hesitations,doubts, or other honest reasons a customer has for noy making a puchase.
excusesReasons for not buying or not seeing the salesperson
Ojection analysis sheetA document thats lists common objections and possible responses to them
ParaphraseTo restate something in a different way.
Subitution MethodA Selling method that involves recommending a different product that would still satisfy the customer's needs
Boomerang MethodA selling mthod that converts a customer's objection into a selling point
Superior -point methodA selling technique that permits the salesperson to acknowledge objections as vaild yet still offset them with other features and benefits
Third - party MethodA Selling method that involves using a previous customer or other neutral person who can give a testimonial about the product


Learning Strategies IV Teacher, The Drexel Program
Monsignor Bonner/Archbishop Prendergast High School
Drexel Hill, PA

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