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Marketing Vocab Ch 15

AB
closing the salethe process of obtaining a positive agreement from the customer to buy
buying signalsThe things customers do or say to indicate a readiness to buy
Trial CloseAn initial effort to close a sale
Which closeA method of closing a sale that encourages a customer to make a decision between two items
Standing - Room Only - closeA method of closing a sale that is used when a product is in short supply or when the price will be going up in the near future
Direct closecloing method in which a salesperson asks for the sale
Service closeWay to close a sale in which a salesperson explains services that overcome obstacles or problems
Suggestion sellingMethod of selling in which the salesperson recommends additional goods or services to the customer
customer Relationship Managementidentifying and understanding customers to form a strong,long- lasting relationship


Learning Strategies IV Teacher, The Drexel Program
Monsignor Bonner/Archbishop Prendergast High School
Drexel Hill, PA

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