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Marketing Ch 15 Vocab

AB
closing the saleprocess of obtaining a positive agreement from the customer to buy
buying signalsthings customers do or say to indicate readiness to buy
trial closean intial effort to close a sale
which closemethod of closing a sale that encourages a customer to make a decision between two items
standing-room-only closemethod of closing a sale that is used when a product is in short supply or when the price will be going up in the near future
direct closeclosing method in which salesperson asks for the sale
suggestion sellingmethod of selling in which the salesperson recommends assitional goods or services to the customer
customer relationship management(CRM) identifying & understanding customers to form a strong, long-lasting relationship
service closea way to close a sale in which a salesperson explains services that overcome obstacles or problems


Learning Strategies IV Teacher, The Drexel Program
Monsignor Bonner/Archbishop Prendergast High School
Drexel Hill, PA

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