| A | B |
|---|
| Product line | A group of items that are sold together because of marketing, technical, or end-use considerations. |
| Product item | A specific version, model, brand, or size of a product. |
| Product width (breath) | The number of different product lines a business manufactures or sell. |
| Broad assortment | A product assortment that includes many product lines. |
| Narrow assortment | A product assortment offering a limited number or product line. |
| Product depth | The number of items offered within each product line. |
| Deep assortment | A product assortment offering many product items within the product line. |
| Shallow assortment | A product assortment offering limited number of product items within the product line. |
| Product modification | An alteration in a company’s existing product. |
| Product or line deletion | A company decision to no longer carry a product or even an entire product line. |
| Product development | The process of creating or improving a product or service. |
