| A | B |
|---|
| Attention | Like an introduction, create audience interest |
| Need | Make the audience aware a problem exists |
| Satisfaction | Present the solution for the problem |
| Visualization | Audience SEES benefits of your solution |
| Action | Tell audience WHAT to do and HOW to do it |
| Monroe's Motivated Sequence | 5 part organizational plan |
| A. H. Monroe | communication expert |
| Two assumptions of MMS | All people have needs and people can be persuaded to satisfy these needs |
