| A | B |
| Which watchgroup has a problem with the advertisers for children’s products? | ACT |
| Which theory says that viewers identify with those victims of violence in fiction who resemble themselves? | Cultivation Theory |
| What theory says that media can persuade people to buy a product, but not to change a political allegiance or religion? | Law of Minimal Effects |
| The very fact that a camera shows up for an event gives the event: | Prestige conferral |
| Which person said that, “Everybody is famous for 15 minutes.” | Andy Warhol |
| Which statement most closely reflects cable penetration in Europe? | Greater in small countries (such as Belgium) and less in large countries (such as France) |
| Which country has the highest Internet host penetration? | Norway |
| Facial expressions or body movements used to emphasize an idea are called | Gestures |