| A | B |
|---|
| Break-even point | the point at which sale revenue equals the cost and expenses of making and distributing a product |
| Break Even Point formula | (Cost + expenses) divided by the selling price = break even point |
| One- price policy | A policy in which all customers are charged the same price. |
| Flexible-price policy | A policy in which customers pay different prices for the same merchandise. |
| Skimming-price policy | A policy that sets a very high price for a new product. |
| Penetration-price policy | A policy that sets the price for a new product very low to attract a large portion of market thus. |
| Unit pricing | items per standard unit, such as per ounce or per pound, to make price comparison easier for consumers. |
| Mrs. Behar | favorite teacher! |
