| A | B |
|---|
| In a barter deal: | The station trades advertising times for programs. |
| Broadcasted commercials cannot effectively compete with: | The classified section in your local newspaper. |
| What does the term sponsor now refer to? | Any advertiser whose message appears within a program |
| Section 317 of the Communications Act requires: | Recognizable differences between radio/TV commercials and programs. |
| What is the rate of a commercial spot on the network level based on? | All of the above |
| A product conflict would occur when a commercial for a automobile dealership is in front or behind _________ commercial. | Another automobile |
| Which medium is broadcasting s chief rival for local advertising dollars? | Newspapers |
| The term scatter buying means that advertisers: | Spread their spots over a number of different programs. |
| Which type of announcements may serve as fillers for unsold commercial openings? | PSAs and Promos |
| A national sales representative is responsible for: | All of the above. |
| What do the top advertisers spend most of their commercial budget on? | Network TV |
| What are the three variables that make a station more successful than another? | Programming, Promotion, and Sales C News, Sales, and Promotion |
