| A | B |
| alliteration | The repetition of the same sounds or of the same kinds of sounds at the beginning of words |
| allusion | referring to literature, art or history in a piece of literature |
| analogy | Reasoning or explaining from parallel cases, inferring that if two or more things agree with one another in some respects they will probably agree in others |
| antithesis | direct contrast of structurally parallel word groupings, generally for the purpose of contrast |
| Archetype | a term applied to an image, a descriptive detail, a plot pattern, or a character type that occurs frequently in literature, myth, religion, or folklore. |
| bandwagon | an advertising/propaganda technique that states or implies that you should do something because everyone else is |
| bias | subjective and opinionated are synonyms |
| cause and effect | pattern organized by initiation and result |
| citing authority | to strengthen an argument with expert opinion |
| cliche | an overused expression lacking originality |