| A | B |
|---|
| Advertising | Used to inform, influence and persuade |
| Commericals | Need to get attention, tell you about the product, make competition look bad and convince people |
| Name Calling | Make the product look good. To state the negatives of competition |
| Humor | Should grab attention but not overshadow the product |
| Repitition | Repeat your commercial or message |
| Salience | Jingles or catchy slogan (can be annoying) |
| Omission | Leaving out facts, doesn't tell you everything, only focuses on certain details |
| Testimonial | Use of celebrieities |
| Media | Internet, Television, Radio, Newspaper |
| Bandwagon | "Everyone else is doing it so we should too." |
| Image Advertising | You'll come across a certain way (i.e. become popular) if you use the product |
| Association | You'll have a good time if you have or use the product or service |
| Use of Logo | Becomes memorable to the product |
| Use of Brand Name | Is memorable |
| Packaging | Make it look nice |
| Scaling | Making a product look bigger than it really is |
| Emotional Element | Connecting an emotion ot a product |
| Special effects | Shows non-realistic things like a doll flying |
| Selective editing | Taking the "bad" things out of a commercial |
