| A | B |
|---|
| basic product | the physical product in its simplest form |
| enhanced product | a product that offers different features and options for the consumer |
| extended product | a product that includes additional features but increase its usability |
| product line | a group of similar products with obvious variations in design and quality to meet the needs of distinct customer groups |
| product assortment | the complete set of all products a business offers |
| brand | a name, symbol, word or design that identifies a product, service or company |
| economic discrepancies | differences between the business offerings and the consumer requirements |
| channels of distribution | the routes that products follow while moving from the producer to the consumer |
| channel memebers | businesses that participate in the activities that transfer goods |
| direct distribution | when producers sell directly to the ultimate consumer |
| indirect distribution | where distribution takes place through channel members |
| telemarketing | marketing goods and services via the telephone |
| administered channel | a channel where one organization takes a leadership role to benefit all members |
| channel integration | occurs when one business owns the organizations at other levels of the channel |
| piggyback service | where a truck trailer is loaded onto a train for distribution |
| containerization | products packed in large containers at the factory before being shipped |
| bar codes | product identification labels |
| warehouses | buildings used to store large quantities of products until they are sold |
| distribution centers | a large building designed to accumulate and redistribute products efficiently |
