| A | B |
| logo | a graphic mark to aid and promote instant public recognition |
| mass media | a section of the media specifically designed to reach a large audience. |
| objective view | point of views are based on fact and proof |
| subjective view | point of views are opinionated or based on rumours |
| parallel structure | Sentence elements that are alike in function should also be alike in construction |
| propaganda | techinque used to persuade using bending, distorting, or hiding of the truth |
| protagonist | The main character in a drama or other literary work. |
| publication date | month date or year that a work is published |
| reference source | various sources of information to support research or information on a subject |
| relevant details | details that help readers focus on the main idea |
| research paper | a type of academic writing that requires a methodical level of questioning |
| semicolon | connects sentences that contain closely related ideas |
| statistics | a fact in number form |
| stereotype | beliefs about all members of a particular group |
| syntax | study of the patterns of formations of sentences and phrases |
| periodical | publications published at regular intervals such as journals, magazines, and newspapers |
| interview | a conversation between at least two people in order to gain information |
| allusion | reference to a statement about different topics including current events and literature |
| anecdote | a "story" that is added to a written work to make it relevant to the reader |
| antagonist | a character in a story or written work that is opposing the protagonist |
| antecedent | a noun that can take the place of a pronoun in a sentence |
| colon | puncutation used to list details |
| copyright law | very strict rule that protects writer's works from being copied by another |
| credibility | confidence in a person's character |
| document | a written evidence of events |
| ellipsis | punctuation used within a sentence or at the end in order to omit words |
| etymology | study of words and their origin and meanings |
| formal language | a type of speaking that is required for professionals |
| informal language | conversational speaking |
| generalization | drawing upon your prior knowledge can lead you to this |