| A | B |
|---|
| persuasive speech | a speech given to change the audience's beliefs or actions |
| supportive audience | an audience that is friendly to the audience |
| uncommitted audience | an audience that has not decided what to believe |
| unbiased | fair |
| indifferent audience | an audience that does not care |
| captive audience | an audience that is forced to listen to a speech |
| opposed audience | an audience that does not like the speaker or the topic |
| compromise | giving up somethings in order to get other things. |
| disclaimer | a statement of what a speaker is NOT saying |
| logos | logical appeal |
| proof | specific evidence that establishes a truth |
| pathos | emotional appeal |
| ethos | personal appeal |
| goodwill | having the best interest of the audience |
| integrity | knowing and doing what is right |
| reputation | what people believe about you |
| sincerity | real, genuine, and honest |
| competency | the skills and experience necessary to do what must be done |
| credentials | qualifications |
| composure | calmness |
