| A | B |
|---|
| visual merchandising | encompasses all of the physical elements that merchandisers use to project an image to customers. |
| display | refers to the visual and artistic aspects of presenting a product to a target group of customers. |
| storefront | encompasses a store's sign or logo, marquee, banners, awnings. |
| marquee | is an architectural canopy that exends over a store's entrance. |
| store layout | refers to ways that stores use floor space to faciliate and promote sales and serve customers. |
| fixtures | permanent or movable store furnishings that hold and display merchandise. |
| point-of-purchase | are a consumer sales promotion device. |
| kiosks | are playing a growing role in point-of-sale merchandising. |
| color wheel | illustrates the relationships among colors. |
| complementray colors | are found opposite each other on the color wheel and are used to create high contrast. |
| adjacent colors | located next to each other in the color wheel and share the same under tones |
| traidic colors | involve three colors equally spaced on the color wheel, such as red, yellow and blue. |
| focal point | an area in the display that attratcs attention first, above all else. |
| proportion | refers to the relationship between and among objects in displays. |
| formal blance | when a large item is placed on one side of a dispay. |
| informal balance | the placement of serveral small items with one large item within a display. |
