| A | B |
|---|
| Concord | Indicates a calm and harmonious layout |
| Conflict | Using two different type faces that are similar, but not different enough to stand apart from each other |
| Contrast | Effects on type face, size, and/or weight used to direct reading patterns, organize information, emphasize important information |
| Em dashes | For use in place of double hyphens |
| En dashes | For showing the duration or range of an event |
| Font | A specific size, weight, and style applied to a character |
| Font family | A group of similarly formatted characters |
| Font style | The slant and weight of a character, such as bold or italic |
| Monospace | Letters share an equal amount of space, no matter their size |
| Kerning | Horizontal spacing between letters |
| Leading | Vertical spacing of lines of text |
| Ornamental | Designed strictly to catch the eye |
| Oversized curly quotes | Can add interest to pull quotes in a design |
| Proportional | Letters take up space relative to their size |
| Sans Serifs | Letters do not have attributes (serifs) on the tips |
| Script | Typefaces that appear to have been written by hand |
| Serifs | Letters that have attributes on the tips that add weight and dimension |
| Tracking | Vertical spacing between lines or blocks of text |
| Typeface | A specific style applied to a font |
