| A | B |
|---|
| Guides | non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
| Margin guides | lines that indicate the space between the edge of the page and the document contents |
| Column guides | lines that control the flow of text within columns and keep text out of the gutter (space between columns) |
| Ruler guides | used to align objects |
| Grid | desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit |
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| Page size | varies according to publication |
| Master page | includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called mockup) an example of how the final document should appear |
| Format Considerations | selection of one or more document sizes and layouts for a project |
| Art | illustrations and photographs used to convey meaning and add appeal |
| Balloon | circle or bubble enclosing copy in an illustration; often used in cartoons |
| Bleed | a print effect in which layout, type, or pictures appear to run off the edge of a page |
| Caption | also called call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon |
| Dropped Cap | an enlarged character at the beginning of a paragraph; used to grab the reader’s attention |
| Running headlines/footers | running text at the top and/or bottom of a document |
| Jumpline | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
| Pull quote | a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
| Rules | lines around articles or graphics used to direct the flow of a publication and organize its content |
| Side bar | A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text |
| Text box | Container for text that can be placed and formatted randomly |
| Watermark | A semitransparent image in the background of printed material; may be text or object |
| End sign | a symbol, such as a wingding, that indicates the end of an article |
| Reverse text | dark background and light text; used for emphasis |
| Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
| masthead | contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
| Headings and Subheadings | use font sizes and styles to differentiate between main and subheadings; use a consistent set for each |
| Kicker | words positioned above a headline, usually as a lead-in or teaser |
| Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| d. Running headlines and footers | headers and footers used to indicate dates, page numbers, running titles |
| Body | the bulk of the publication; articles and news items |
| Table of Contents | List of contents of a publication |
