| A | B |
|---|
| Marketing | Planning and executing the conception of pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
| Marketing Concepts | The philosophy that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired products/services more effectively and efficiently than competitors do. |
| Marketing Mix | The combination of the four strategies for product, price, place and promotion – the 4 Ps of marketing. |
| Warranty | Assurance by the seller that the product is as it is represented to be or that it will be as it is promised to be. |
| Business image | Mental picture customers have of the business |
| Positioning | Perceived standing of a business or product in the minds of its customers as compared to the competition. |
| Terms | Conditions of purchase and payment, which are sometimes negotiated between suppliers and buyers. |
| Discounts | Reductions in the price of goods, which are negotiated in some situations. |
