| A | B |
|---|
| Public relations | The management function concerned with effective communication between the organisation and the organisation’s publics, and the management of the organisation’s image with its publics. |
| Publics | The organisation’s stakeholders: individuals and groups that may affect the organisation’s activities or be affected by it. |
| Image | The perceived reputation of an organisation. |
| Sponsorship | A promotional activity in which a business supports (sponsors) another organisation (usually non-profit). In return, the business is promoted to the public. |
| Media release | A written statement which is presented to the news media as a reflection of the views of that organisation as an entity. |
| Crisis incident | An emergency, disaster or other event that dramatically affects the organisation’s ability to conduct its business. |
| Publics | A public relations term used to describe all of an organisation’s stakeholders. |
| Public relations | Concerned with managing the image and relationship between the public and the organisation. |
| Pressure groups | Collections of people who may seek to persuasively alter the operations of an organisation to meet their needs, e.g. consumer action groups, environmental groups. |
| Stakeholders | Any group who may have an invested interest in the operations of an organisation, such as employees, customers, local community. |
| Image assessment | A tool for ascertaining the public’s present perception of the organisation. |
