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Yr 11 Busman - Public Relations Definitions

Public relationsThe management function concerned with effective communication between the organisation and the organisation’s publics, and the management of the organisation’s image with its publics.
PublicsThe organisation’s stakeholders: individuals and groups that may affect the organisation’s activities or be affected by it.
ImageThe perceived reputation of an organisation.
SponsorshipA promotional activity in which a business supports (sponsors) another organisation (usually non-profit). In return, the business is promoted to the public.
Media releaseA written statement which is presented to the news media as a reflection of the views of that organisation as an entity.
Crisis incidentAn emergency, disaster or other event that dramatically affects the organisation’s ability to conduct its business.
PublicsA public relations term used to describe all of an organisation’s stakeholders.
Public relationsConcerned with managing the image and relationship between the public and the organisation.
Pressure groupsCollections of people who may seek to persuasively alter the operations of an organisation to meet their needs, e.g. consumer action groups, environmental groups.
StakeholdersAny group who may have an invested interest in the operations of an organisation, such as employees, customers, local community.
Image assessmentA tool for ascertaining the public’s present perception of the organisation.

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