| A | B |
|---|
| consensus | General agreement among the citizenry on an issue. |
| divisive opinion | Public opinion that is polarized between two quite different positions |
| gender gap | The difference between the percentage of women who vote for a particular candidate and the percentage of men who vote for the candidate. |
| generational effect | A long-lasting effect of the events of a particular time on the political opinions of those who came of political age at that time. |
| opinion poll | One who is able to influence the opinions of others because of position, expertise, or personality. |
| political socialization | The process by which people acquire political beliefs and values. |
| peer group | A group consisting of members sharing common social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs. |
| sampling error | The difference between a sample's results and the true result if the entire population had been interviewed |
| spin | An interpretation of campaign events or election results that is favorable to the candidate's campaign strategy. |
