| A | B |
|---|
| Guides | non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
| Margin guides | are lines that indicate the space between the edge of the page and the document contents |
| Column guides | control the flow of text within columns and keep text out of the gutter (space between columns) |
| Ruler guides | Ruler guides are used to align objects consistently |
| Grid | are guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit |
| Template | a standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| Page Size | Publications can vary in size; Different purposes require different paper sizes(business card, brochure, poster, invitation) |
| Master Page | Maintains layout consistency; Includes items common to every page; Most desktop publishing programs allow a left and a right master page for facing page layouts. |
| Prototype | mockup, is an example of how the final document should appear |
| Format Considerations | Selection of the document sizes and layouts that will be used in a project |
| Art | Illustrations and photographs used to convey meaning and add appeal. |
| Balloon | A circle or bubble enclosing copy in an illustration |
| Bleed | A print effect in which a color or an object appears to run off the edge of a page. |
| Caption | Brief descriptive text, usually accompanying an image |
| Dropped Cap | An enlarged character at the beginning of a paragraph |
| Running headlines/footers | Running text at the top and/or bottom of a document. |
| Jumpline | Line which tells readers which page to refer to for the continuation of an article |
| Pull quote | Quotation taken directly from the body of the article |
| Rules | Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication |
| Sidebar | Square box filled with information related to the main story or to a completely separate article |
| Text Box | Container for text that can be placed an formatted randomly |
| Watermark | A semitransparent image in the background of printed material |
| End sign | A symbol that indicates the end of an article or news item |
| Reverse text | Often used in headlines to draw attention |
| Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
| Masthead | contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
| Headings and Subheadings | use font sizes and styles to differentiate between main and subheadings |
| Kicker | words positioned above a headline, usually as a lead-in or teaser |
| Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| Body | the bulk of the publication; articles and news items |
| Characters | use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality |
| Paragraphs | use paragraph settings to adjust and control the space between paragraphs |
| Rules/lines | used in varying weights and styles to add definition and organize the elements of a publication |
| Table of Contents | -. List of contents of a publication |
