| A | B |
|---|
| Consumer | The person who uses the product |
| Customer | The person who purchases the product. In many cases, the customer is |
| Goods | Tangible items that satisfy customer’s needs and wants. |
| Market | The group of potential buyers. |
| Marketing | The process of developing, promoting, pricing, selling, and distributing |
| Needs | A necessity for living |
| Place | Having the product available at the right time and location. Place is also known |
| Price | The amount a business charges customers for a product |
| Product | Businesses must decide which products to offer customers. Products include |
| Promotion | Informing and reminding customers of the products available to them and |
| Services | Intangible items that satisfy customer’s needs and wants. |
| Target market | The group of consumers a business desires to have as customers. |
| Marketing mix | A combination of decisions a business makes in order to best reach its |
| Wants | Products that are not necessities but are simply desired by the consumer. |
