| A | B |
| assertions | arguments to support the thesis |
| point of view | the author's perspective-addressing audience, himself/herself, or the subject itself |
| call to action | what the author wants done |
| anaphora | repetitions (beginning of lines/clauses/sentences) |
| authority | an expert |
| anticipation | expecting opposing arguments |
| anecdote | a narrative (story) |
| concession | accepting an opposing argument |
| pathos | emotional appeal |
| parallelism | repetition of grammatical structure |
| thesis | central idea |
| logos | logical appeal |