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MWD 1.01 Typography Vocabulary

AB
FontA specific size, weight, and style applied to a character
Font styleThe slant and weight of a character, such as bold and italic
Serif fontsLetters that have attributes at the tips that have weight and dimension
Sans Serif fontsFonts with letters without attributes on the tips
Ornamental fontsFonts that are designed to catch the eye; use sparingly
Script fontstypefaces that appear to have been written by hand
Monospaced fontsLetters share an equal width
Proportional fontsLetters have different widths
LeadingAdjusting the vertical space between lines of text.
TrackingAdjusting the horizontal space between groups of text.
KerningAdjusting the horizontal space between pairs of letters.


Business Education Teacher
Greenville High School
Greenville, SC

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