| A | B |
| Font | A specific size, weight, and style applied to a character |
| Font style | The slant and weight of a character, such as bold and italic |
| Serif fonts | Letters that have attributes at the tips that have weight and dimension |
| Sans Serif fonts | Fonts with letters without attributes on the tips |
| Ornamental fonts | Fonts that are designed to catch the eye; use sparingly |
| Script fonts | typefaces that appear to have been written by hand |
| Monospaced fonts | Letters share an equal width |
| Proportional fonts | Letters have different widths |
| Leading | Adjusting the vertical space between lines of text. |
| Tracking | Adjusting the horizontal space between groups of text. |
| Kerning | Adjusting the horizontal space between pairs of letters. |