| A | B |
|---|
| outsource | contract with other companies for services |
| strategic alliance | forming a partnership with another company |
| innovation | finding new ways of doing things |
| demographics | characteristics of human population |
| trade magazines | periodicals published for specific types of businesses or industries |
| specialty magazines | periodicals targeting people with special interest in sports, camping, fashion and a variety of other areas |
| trade shows | shows and exhibitions allowing vendors and manufacturers to introduce new items and promote established products and services |
| goodwill | customers' approval and support of a business |
| franchise | a legal agreement to begin a new business in the name of a recognized company |
| franchisee | the buyer of a franchise |
| franchiser | the seller of a franchise |
| business broker | someone whose job is to bring buyers and sellers together |
