| A | B |
|---|
| pathos | appeals to emotion |
| logos | verifiable information |
| ethos | affected by reputation of the speaker |
| ethics | our beliefs about right and wrong |
| "Our family has owned this dealership for 17 years" | ethos |
| "79% of teens buy these shoes" | logos |
| "Can you sit by and just let these children starve?" | pathos |
| "Won't you please consider helping this family get shelter from the storm?" | pathos |
| "3 out of 10 women will have heart disease" | logos |
| "See my college degrees on the wall, I know what I am talking about" | ethos |
