| A | B |
|---|
| needs | necessities like food, shelter and clothing |
| wants | luxury and entertainment objects |
| disposable income | the money leftover after taxes |
| discretionary income | the money leftover after paying bills; money used for luxury and entertainment items |
| marketing research | the process and methods used to gather information, analyze it, and report findings related to marketing goods and services |
| product research | the evaluation of product design, package design, product usage, and consumer acceptance of new and existing products |
| attitude research | a type of researcg designed to obtain information on how people feel about certain products, services, etc. |
| sales forecasting | the projection of future sales of a product |
| economic forecasting | predicting the economic condition of a geographical area |
| media research | a type of research focusing on the issues of media effectiveness, selection, frequency, and ratings |
| database | a collection of related information about a specific topic |
| marketing plan | a formal written document communication the goals, objectives and strategies of a company |
| marketing segmentation | the process of analyzing and classifying customers in a given market to create smaller, more precise target markets |
| demographics | statistics such as age, income, education, gender, etc. Used to segment a market |
| geographics | segmentation of the market based on where people live |
| psychographics | studies of consumers based on social and psychological characteristics such as lifestyle, values, opinions |
| test marketing | testing a product in different geographical area |
| environmental scan | an analysis of outside influences that may have an impact on an organization |
