| A | B |
|---|
| Concessions | Snack-bars that sell refreshments such as popcorn, soda, and candy. |
| Jingle | Catchy song or tune that promotes a product. |
| Record Clubs | Organizations in which members recieve free records if they agree to purchase additional records within a certain time period. |
| Rack Jobbers | Independant vendors who distribute, price, and control their own inventory within a store. |
| Location-based entertainment (LBE) | The industry term for entertainment that includes amusement, theme, animal, and water parks. |
| Impulse Spending | Buying without prior planning. |
| Primary Market | Main audience. |
| Secondary Market | Secondary audience. |
| Exhibitors | Theaters that sell tickets and show films to an audience. |
| Gross Revenue | Total income from sales before costs, expenses, and taxes are deducted. |
| Trailers | Previews of coming attractions. |
| Syndication | Selling television programs to individual stations. |
| Programming | The schedule for shows on television. |
| Payola | Illegal payment by record companies. |
| Ad Campaign | Promotional plan that combines selling advertising, public relations, and the use of different media to reach the target market. |
| Evergreens | Films or products that are popular year after year. |
