| A | B |
|---|
| Demographics | Common characteristics of a group, such as age, martial status, gender and income level |
| discretionary income | amount of money individuals have available to spend after paying form the necessities of life and fixed expenses |
| distribution | involves the locations and methods used to make products available to customers |
| entertainment | whatever people are willing to spend their money and spare time viewing rather that participating in |
| entertainment marketing | involves how people spend their time and money on entertainment |
| gross impression | the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer |
| marketing | The development and maintenance of a satisfying exchange relationship |
| marketing mix | describes how a business blends the four marketing elements. |
| price | The cost of a product or service |
| product | what a company offers to satisfy a customer's needs |
| promotion | ways to make customers aware of products or services and encourage them to buy it |
| ratings | the number of viewers a program has |
| sports marketing | determines how consumers spend their time and money on sports |
